Business Model
Business Model
CoreBalance Studio operates as a premium fitness center focusing on core strength, balance, and functional movement. Our business model is built around providing personalized fitness experiences through group classes, one-on-one training, and specialized programs like Pilates and yoga. We aim to cater to individuals seeking long-term health and wellness through tailored workout plans that emphasize stability, flexibility, and mobility.
Revenue Streams
Our primary revenue streams come from membership plans, personal training sessions, and specialized programs like Pilates and yoga. We offer several membership tiers, allowing clients to choose the level of access and personalization they desire:
- Basic Plan: $50/month - Access to all core and balance group classes.
- Premium Plan: $80/month - Includes personalized workout plans and recovery sessions.
- Personal Training: $100/session - One-on-one customized coaching sessions.
- Day Pass: $15/day - Access to all group classes and studio facilities for a day.
- Pilates Only: $40/month - Unlimited access to Pilates classes.
- Yoga Only: $40/month - Unlimited access to yoga sessions.
Target Market
Our target market includes individuals looking to improve their overall fitness with a focus on core strength, balance, and flexibility. This includes beginners, fitness enthusiasts, and those recovering from injury or looking to enhance their functional movement for everyday activities.
Customer Retention
We retain customers by offering a highly personalized fitness experience. Our trainers develop long-term relationships with clients, providing regular assessments and progress updates. Flexible membership plans and regular workshops help keep members engaged and motivated.
By prioritizing individualized attention and creating a supportive community environment, CoreBalance Studio has established itself as a go-to destination for fitness enthusiasts in Singapore.